Consumers’ Perceptions About Different Communication Channels in Bangladesh: A Comparative Study

Muhammad Ziaulhaq Mamun

doi:doi:10.11648/j.innov.20250602.11

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Consumers’ Perceptions About Different Communication Channels in Bangladesh: A Comparative Study

Muhammad Ziaulhaq Mamun^*

Published in Innovation (Volume 6, Issue 2)

Received: 1 March 2025 Accepted: 31 March 2025 Published: 14 April 2025

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Abstract

The research explored Bangladeshi urban customers’ perception regarding the effectiveness of four different communication channels (Print media, TV, Radio, and social media) in terms of 16 attributes focusing convenience, relishing nature, dependency, and intrusiveness. Each of the platforms has its advantages and disadvantages. The findings revealed that social media is mostly used by consumers followed by TV and radio. It is found that print media (newspapers, magazines, etc.) still have their demand. The study noted that social media is convenient, enjoyable, pleasing and attention catching; also, the respondents found it informative, and information adequate. But they marked it as work disruptive, time killing, annoying, and objectionable. They also found it difficult to skip/ignore and not easy to reject. On the other hand, print media is found to be trustworthy, reliable, and quite informative. It is easy to reject and can easily retain messages, and not difficult to ignore. TV is found most entertaining, and to some extent enjoyable and accessible. The respondents also ranked it 2^nd regarding work disruption, and time killer. Radio, on the other hand, found 2^nd regarding annoyance and easy to reject.

Published in	Innovation (Volume 6, Issue 2)
DOI	10.11648/j.innov.20250602.11
Page(s)	27-38
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2025. Published by Science Publishing Group

Keywords

Print Media, Radio, Social Media, Television, Rejection, Reliability, Trust, Conformance, Effectiveness

References

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Mamun, M. Z. (2025). Consumers’ Perceptions About Different Communication Channels in Bangladesh: A Comparative Study. Innovation, 6(2), 27-38. https://doi.org/10.11648/j.innov.20250602.11

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Mamun, M. Z. Consumers’ Perceptions About Different Communication Channels in Bangladesh: A Comparative Study. Innovation. 2025, 6(2), 27-38. doi: 10.11648/j.innov.20250602.11

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Mamun MZ. Consumers’ Perceptions About Different Communication Channels in Bangladesh: A Comparative Study. Innovation. 2025;6(2):27-38. doi: 10.11648/j.innov.20250602.11

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@article{10.11648/j.innov.20250602.11,
  author = {Muhammad Ziaulhaq Mamun},
  title = {Consumers’ Perceptions About Different Communication Channels in Bangladesh: A Comparative Study
},
  journal = {Innovation},
  volume = {6},
  number = {2},
  pages = {27-38},
  doi = {10.11648/j.innov.20250602.11},
  url = {https://doi.org/10.11648/j.innov.20250602.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.innov.20250602.11},
  abstract = {The research explored Bangladeshi urban customers’ perception regarding the effectiveness of four different communication channels (Print media, TV, Radio, and social media) in terms of 16 attributes focusing convenience, relishing nature, dependency, and intrusiveness. Each of the platforms has its advantages and disadvantages. The findings revealed that social media is mostly used by consumers followed by TV and radio. It is found that print media (newspapers, magazines, etc.) still have their demand. The study noted that social media is convenient, enjoyable, pleasing and attention catching; also, the respondents found it informative, and information adequate. But they marked it as work disruptive, time killing, annoying, and objectionable. They also found it difficult to skip/ignore and not easy to reject. On the other hand, print media is found to be trustworthy, reliable, and quite informative. It is easy to reject and can easily retain messages, and not difficult to ignore. TV is found most entertaining, and to some extent enjoyable and accessible. The respondents also ranked it 2nd regarding work disruption, and time killer. Radio, on the other hand, found 2nd regarding annoyance and easy to reject.
},
 year = {2025}
}

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TY  - JOUR
T1  - Consumers’ Perceptions About Different Communication Channels in Bangladesh: A Comparative Study

AU  - Muhammad Ziaulhaq Mamun
Y1  - 2025/04/14
PY  - 2025
N1  - https://doi.org/10.11648/j.innov.20250602.11
DO  - 10.11648/j.innov.20250602.11
T2  - Innovation
JF  - Innovation
JO  - Innovation
SP  - 27
EP  - 38
PB  - Science Publishing Group
SN  - 2994-7138
UR  - https://doi.org/10.11648/j.innov.20250602.11
AB  - The research explored Bangladeshi urban customers’ perception regarding the effectiveness of four different communication channels (Print media, TV, Radio, and social media) in terms of 16 attributes focusing convenience, relishing nature, dependency, and intrusiveness. Each of the platforms has its advantages and disadvantages. The findings revealed that social media is mostly used by consumers followed by TV and radio. It is found that print media (newspapers, magazines, etc.) still have their demand. The study noted that social media is convenient, enjoyable, pleasing and attention catching; also, the respondents found it informative, and information adequate. But they marked it as work disruptive, time killing, annoying, and objectionable. They also found it difficult to skip/ignore and not easy to reject. On the other hand, print media is found to be trustworthy, reliable, and quite informative. It is easy to reject and can easily retain messages, and not difficult to ignore. TV is found most entertaining, and to some extent enjoyable and accessible. The respondents also ranked it 2nd regarding work disruption, and time killer. Radio, on the other hand, found 2nd regarding annoyance and easy to reject.

VL  - 6
IS  - 2
ER  -

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Author Information

Muhammad Ziaulhaq Mamun

Institute of Business Administration, University of Dhaka, Dhaka, Bangladesh

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APA Style

Mamun, M. Z. (2025). Consumers’ Perceptions About Different Communication Channels in Bangladesh: A Comparative Study. Innovation, 6(2), 27-38. https://doi.org/10.11648/j.innov.20250602.11

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ACS Style

Mamun, M. Z. Consumers’ Perceptions About Different Communication Channels in Bangladesh: A Comparative Study. Innovation. 2025, 6(2), 27-38. doi: 10.11648/j.innov.20250602.11

Copy | Download

AMA Style

Mamun MZ. Consumers’ Perceptions About Different Communication Channels in Bangladesh: A Comparative Study. Innovation. 2025;6(2):27-38. doi: 10.11648/j.innov.20250602.11

Copy | Download

@article{10.11648/j.innov.20250602.11,
  author = {Muhammad Ziaulhaq Mamun},
  title = {Consumers’ Perceptions About Different Communication Channels in Bangladesh: A Comparative Study
},
  journal = {Innovation},
  volume = {6},
  number = {2},
  pages = {27-38},
  doi = {10.11648/j.innov.20250602.11},
  url = {https://doi.org/10.11648/j.innov.20250602.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.innov.20250602.11},
  abstract = {The research explored Bangladeshi urban customers’ perception regarding the effectiveness of four different communication channels (Print media, TV, Radio, and social media) in terms of 16 attributes focusing convenience, relishing nature, dependency, and intrusiveness. Each of the platforms has its advantages and disadvantages. The findings revealed that social media is mostly used by consumers followed by TV and radio. It is found that print media (newspapers, magazines, etc.) still have their demand. The study noted that social media is convenient, enjoyable, pleasing and attention catching; also, the respondents found it informative, and information adequate. But they marked it as work disruptive, time killing, annoying, and objectionable. They also found it difficult to skip/ignore and not easy to reject. On the other hand, print media is found to be trustworthy, reliable, and quite informative. It is easy to reject and can easily retain messages, and not difficult to ignore. TV is found most entertaining, and to some extent enjoyable and accessible. The respondents also ranked it 2nd regarding work disruption, and time killer. Radio, on the other hand, found 2nd regarding annoyance and easy to reject.
},
 year = {2025}
}

Copy | Download

TY  - JOUR
T1  - Consumers’ Perceptions About Different Communication Channels in Bangladesh: A Comparative Study

AU  - Muhammad Ziaulhaq Mamun
Y1  - 2025/04/14
PY  - 2025
N1  - https://doi.org/10.11648/j.innov.20250602.11
DO  - 10.11648/j.innov.20250602.11
T2  - Innovation
JF  - Innovation
JO  - Innovation
SP  - 27
EP  - 38
PB  - Science Publishing Group
SN  - 2994-7138
UR  - https://doi.org/10.11648/j.innov.20250602.11
AB  - The research explored Bangladeshi urban customers’ perception regarding the effectiveness of four different communication channels (Print media, TV, Radio, and social media) in terms of 16 attributes focusing convenience, relishing nature, dependency, and intrusiveness. Each of the platforms has its advantages and disadvantages. The findings revealed that social media is mostly used by consumers followed by TV and radio. It is found that print media (newspapers, magazines, etc.) still have their demand. The study noted that social media is convenient, enjoyable, pleasing and attention catching; also, the respondents found it informative, and information adequate. But they marked it as work disruptive, time killing, annoying, and objectionable. They also found it difficult to skip/ignore and not easy to reject. On the other hand, print media is found to be trustworthy, reliable, and quite informative. It is easy to reject and can easily retain messages, and not difficult to ignore. TV is found most entertaining, and to some extent enjoyable and accessible. The respondents also ranked it 2nd regarding work disruption, and time killer. Radio, on the other hand, found 2nd regarding annoyance and easy to reject.

VL  - 6
IS  - 2
ER  -

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