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Research Article
Consumers’ Perceptions About Different Communication Channels in Bangladesh: A Comparative Study
Issue:
Volume 6, Issue 2, June 2025
Pages:
27-38
Received:
1 March 2025
Accepted:
31 March 2025
Published:
14 April 2025
Abstract: The research explored Bangladeshi urban customers’ perception regarding the effectiveness of four different communication channels (Print media, TV, Radio, and social media) in terms of 16 attributes focusing convenience, relishing nature, dependency, and intrusiveness. Each of the platforms has its advantages and disadvantages. The findings revealed that social media is mostly used by consumers followed by TV and radio. It is found that print media (newspapers, magazines, etc.) still have their demand. The study noted that social media is convenient, enjoyable, pleasing and attention catching; also, the respondents found it informative, and information adequate. But they marked it as work disruptive, time killing, annoying, and objectionable. They also found it difficult to skip/ignore and not easy to reject. On the other hand, print media is found to be trustworthy, reliable, and quite informative. It is easy to reject and can easily retain messages, and not difficult to ignore. TV is found most entertaining, and to some extent enjoyable and accessible. The respondents also ranked it 2nd regarding work disruption, and time killer. Radio, on the other hand, found 2nd regarding annoyance and easy to reject.
Abstract: The research explored Bangladeshi urban customers’ perception regarding the effectiveness of four different communication channels (Print media, TV, Radio, and social media) in terms of 16 attributes focusing convenience, relishing nature, dependency, and intrusiveness. Each of the platforms has its advantages and disadvantages. The findings reveal...
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Research Article
Prolonged Glyphosate Application Effects on Soil Microbial Biomass Carbon in Coffee Cultivation Systems: Preliminary Observation
Issue:
Volume 6, Issue 2, June 2025
Pages:
39-44
Received:
18 March 2025
Accepted:
31 March 2025
Published:
27 April 2025
Abstract: Coffee Arabica, native to Ethiopia and accounting for 60–70% of global production, thrives on healthy soil, which supports its high-quality beans. Soil characteristics influence plant health and bean quality, while coffee cultivation helps protect soil from erosion, retain moisture, and support microbial activity. Sustainable practices improve soil health by enhancing organic matter, microorganisms, and nutrient mobility. Effective weed management boosts productivity by improving soil conditions and reducing competition, while proper control mitigates pest risks and enhances market value. From this preliminary observation, prolonged herbicide use harms soil health, disrupts microbial communities, and reduces fertility. Balanced weed management strategies are essential for sustainable coffee cultivation. Soil samples were tested for pH, with glyphosate-treated plots showing lower pH values (5.20 at 0-20 cm and 5.22 at 20-40 cm) compared to untreated plots (5.86 and 5.58). Prolonged glyphosate use reduced organic matter, causing soil acidification, decreased microbial biomass, and slower herbicide degradation, which increases persistence and complicates weed management. The data shows that herbicide use negatively affects soil microbial biomass carbon and pH, with broader implications for soil health and ecosystem sustainability. Reduced microbial biomass and pH indicate impaired microbial activity, nutrient cycling, and soil stability, all essential for agricultural productivity. These results highlight the need for sustainable agricultural practices to protect soil health. However, the studies limited scope calls for more research on herbicide impacts and strategies for maintaining soil health while managing weeds.
Abstract: Coffee Arabica, native to Ethiopia and accounting for 60–70% of global production, thrives on healthy soil, which supports its high-quality beans. Soil characteristics influence plant health and bean quality, while coffee cultivation helps protect soil from erosion, retain moisture, and support microbial activity. Sustainable practices improve soil...
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Research Article
On-farm Demonstration and Participatory Evaluation of Improved Desert Type Banana Varieties in Selected Districts of Silte Zone, Ethiopia
Wasihun Alemnew*
,
Temesgen Gizaw
Issue:
Volume 6, Issue 2, June 2025
Pages:
45-49
Received:
22 February 2025
Accepted:
22 April 2025
Published:
29 May 2025
Abstract: The per-extension demonstration was conducted for three successive years at Silte Zone. Hulbareg, Sankura and Silte were selected purposively based on potential of banana production and availability of irrigation with respective district Agricultural Office. Banana were produced on farmers' fields in the Silte Zone using both irrigation and rain feeding techniques as a means of producing revenue and supplying food. A total of six improved banana varieties namely Giant Cavendish, Dwarf, William I, poyo and Robust were demonstrated with local variety. Farmer’s feedback results revealed that fruit size of Giant Cavendish variety was larger than William I and other varieties. Farmers were preferred Giant Cavendish due to its big fruits, early maturity, market preference, medium in height and sweetness than others. Giant Cavendish and William I varieties were disease resistant as compared to Robusta, poyo and local check variety. Demonstration of dessert type banana was conducted in Silte zone of Hulbareg, Silte and Sankura districts mainly intended to evaluate improved varieties of banana and then create linkage & awareness on the banana technologies. The result of the study revealed that Williams and Poyo varieties have showed advantage over others varieties in terms of their number of hands per bunch and number of fruits per bunch as compared to local check.
Abstract: The per-extension demonstration was conducted for three successive years at Silte Zone. Hulbareg, Sankura and Silte were selected purposively based on potential of banana production and availability of irrigation with respective district Agricultural Office. Banana were produced on farmers' fields in the Silte Zone using both irrigation and rain fe...
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