Innovation

Volume 5, Issue 1, March 2024

  • Research Article

    The Effect of Marketing Mix on Consumer Buying Behaviour of Micro and Small Enterprise in Nekemte City, Oromia, Ethiopia

    Jabessa Hinkosa, Tashome Eshetu

    Issue: Volume 5, Issue 1, April 2024
    Pages: 1-16
    Received: Aug. 15, 2023
    Accepted: Aug. 31, 2023
    Published: Jan. 08, 2024
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    Abstract: The purpose of this study was to investigate the effect of marketing mix on consumer buying behavior of MSEs; the case of Nekemte city administration. To achieve study objective, descriptive and explanatory research design were used combined with qualitative and quantitative research approach. The study was delimited to proportionate convenience an... Show More
  • Research Article

    Touring During Peak Season: A Spiritual Adventure Uncovering the Evolution of Thoughts and Emotions

    Amitijiang Maimaiti

    Issue: Volume 5, Issue 1, April 2024
    Pages: 17-30
    Received: Aug. 09, 2023
    Accepted: Sep. 06, 2023
    Published: Jan. 08, 2024
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    Abstract: This article explores the theme of spiritual adventure during peak tourist seasons, with a focus on studying the changes in travelers' thoughts and emotions. The research begins with examining the expectations and psychological preparations before the journey, traces the fluctuations of emotion during the trip, and delves into the impact of social ... Show More
  • Research Article

    Ancient Greek Engraved Gems: A New Proposal for Interpretation

    Elena Almirall Arnal

    Issue: Volume 5, Issue 1, April 2024
    Pages: 31-40
    Received: Oct. 14, 2023
    Accepted: Nov. 02, 2023
    Published: Jan. 08, 2024
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    Abstract: Traditionally, the typology of engraved gems has been divided into two broad categories: property seals and amulets or talismans. With the idea of analyzing them in depth, it is possible to classify these two groups as seals for civil or practical use and seals for therapeutic or magical use. After carefully studying their iconography and thoroughl... Show More
  • Research Article

    Environmental Crime Dispute Resolution: A Comparative Study Between Lebanese and French Legislation

    Hani Mahmoud Hamza

    Issue: Volume 5, Issue 1, April 2024
    Pages: 41-53
    Received: Aug. 06, 2023
    Accepted: Aug. 29, 2023
    Published: Jan. 08, 2024
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    Abstract: This study dealt with the issue of available means to combat environmental crime in Lebanon and France, relying on analytical and comparative approaches, and was divided into two parts. In the first section, it presented the extent of specialization of the judiciary in considering environmental crimes, which is characterized by its technical comple... Show More
  • Research Article

    Enhancing Residential Security Systems: Integrating GSM Technology and Phone Call Alerts

    Eneh Joy Nnenna, Obasi Emmanuel Chukwubueze*, Achara Obinna Vincent

    Issue: Volume 5, Issue 1, April 2024
    Pages: 54-59
    Received: Dec. 11, 2023
    Accepted: Dec. 25, 2023
    Published: Jan. 08, 2024
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    Abstract: In an era marked by increased interconnectedness, the imperative to safeguard homes and businesses against security breaches has grown exponentially. Recent insights into burglary patterns reveal that conventional security measures are often insufficient to deter intruders. Unlocked doors and windows become vulnerabilities, and even household pets ... Show More
  • Research Article

    Innovation and SME’S in East Africa, Evidence from Kenya

    Gatobu Rintaugu Mugwika

    Issue: Volume 5, Issue 1, April 2024
    Pages: 60-63
    Received: Aug. 16, 2023
    Accepted: Sep. 04, 2023
    Published: Jan. 11, 2024
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    Abstract: This paper examines innovation in small and medium sized enterprises (SME’S) and develops a comprehensive theoretical framework of how innovation occurs, the end result and the impact on business financial performance focusing on three types of innovations. These are management practice, process, structure or technique that is new to the state of t... Show More